Explain and exemplify how an insurance sales person
would sell insurance rhetorically and how he/she would hard sell the product.
An
insurance person that can successfully use the art of rhetoric will be able be
very persuasive in what they are trying to sell. The art of Rhetoric according
to Christof (2002) is the ability to see what is persuasive in every given case.
With this in mind, the insurance sales person will have to be cautious in
delivering his or her argument to the clients. He or she needs to make sure
that the argument is neutral so there will be no ethical complications that can
be raised (Klumpp, 2012). For instance, the insurance sales person would need
to have subtle approaches in selling life insurance like clearly stating the
problems the client will face if he or she does not buy the product and then
state the advantage of having such product. This method presents a clear
argument to the client whether to buy the product or not thus having a mild
persuasive effect.
Additionally,
the insurance sales person can make use of deductive arguments. These are
arguments that are considered to be logical sentences and the dialogue is
concerned with proving the truth of the sentences (Ramchurn, Jennings and
Sierra, 2003). The insurance sales person can make premises towards the problem
faced if the product is not bought and make a conclusion that relates the
problem to the client if he or she does not buy the product. Basically, the
argument states the consequence of not having the product. This also presents a
clear argument and in a very persuasive manner.
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| Picture courtesy of Xerxy.com |
References:
- Christof, R. (2002). Aristotle’s Rhetoric. Retrieved November 6th 2012 from http://www.science.uva.nl/~seop/archives/fall2008/entries/aristotle-rhetoric/#4.1
- Klumpp, J. F. (2012). Rhetorical argument. In, F. H. van Eemeran (Ed.) and B. Garssen (Ed.) Topical Themes in Argumentation Theory. Netherlands: Springer.
- Ramchurn, S.D., Jennings, N. R. and Sierra, C. (2003, November) Persuasive negotiation for autonomous agents: A rhetorical approach. In, IJCAI Workshop on Computational Models of Natural Argument, Acapulco, Mexico.
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